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Based on in-depth study of trust concept and trust factors, this paper establishes a theory framework of influence factors of consumers' trust in mobile commerce, involving seven first-level factors and twelve second-level factors. A questionnaire on trust evaluation of mobile commerce is designed, and questionnaire data is collected through both online and offline ways. Using the collected data,...
A theory framework of influence factors of consumers' trust in mobile commerce is established. Then a questionnaire on trust evaluation of mobile commerce is designed, and reliability analysis and validity analysis on the trust evaluation scale are conducted respectively. Based on SEM, first-order confirmatory factor analysis is used to test the established trust evaluation model for mobile commerce,...
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