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Der Beitrag widmet sich der Frage des zunehmenden Gebrauchs von Piktogrammen in der offiziellen Kommunikation im Internet. Die Tendenz zur sekundaren Piktorialitat der Sprache begann zwar bereits mit der „Erfindung“ des ersten Emoticons „:-)“ im Jahr 1982. Eine relativ neue Erscheinung ist dennoch die Verwendung piktographischer Elemente auf offiziellen Internetseiten. Zwar sind dies in der Regel...
The article is devoted to the analysis of the text genre known in German as “Glückwünsche” (its equivalent in English may be given as society pages and personalannouncements) in the German and Polish press regarding their typographic design. The text aims at discussing the visual similarities and differences between the announcements in the German and Polish language areas. In a broader sense, it...
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