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Loyalty Programs are a popular CRM technique in hospitality and tourism industry; they attract huge investments from firms worldwide. However, lately they seem to have reached a prosaic state; as a result, ROI from them in future is being seriously questioned. Industry experts and academicians alike are advising companies to reexamine their existing programs and seek newer ways to increase their effectiveness...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.