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This study conducted two experiments to investigate the influence of advertising repetition and time pressure on mobile advertisement effectiveness. The first experiment examined the effect of advertising repetition in everyday life. SMS advertisements with different repetitions were sent to participants during 6weeks. The results indicated that it was better to send less than three mobile advertisements...
Academic contents update and learner's capability change over time. But nowadays, academic recommendation system does not take time factors into account. There are two challenges to capture learner's preferences and learning context accurately and dynamically. First modeling academic trend and user's cognitive level transferred by time is a hard problem. And designing dynamic algorithm to improve...
Lifelong learning is matter to knowledge society and Academic Recommendation is necessary to feed learners with the relevant and personalized contents. E-commerce recommendation system has made great successful in book suggestion, like Amazon. But these techniques are still not adapted to academic domain. Our study has found 4 factors, including learner's academic intention, social network, learning...
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