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Ecological values, sustainable consumption view and enterprisepsilas society-responsibility idea are being gradually formed. Human beings are paying more attention to the problem of the health and the survival quality. Meanwhile, higher requirements of consumption are being put forward. For enterprises, it is not only an opportunity but also a challenge. How to carry out green marketing and how to...
This paper analyzes and generalizes the connotations of business model based on literature review, in particular, accentuating the importance of customer needs to business model's innovation. Then, it, take Zhongshan Telecom as an example, explores Best Tone's innovation and evolution on the basis of customer needs. Analysis shows that the best tone model can realize a win-win situation, for it can...
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