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As an emerging area considering behavioral aspects of decision making, target-oriented decision model lies in the philosophical root of bounded rationality as well as represents the S-shaped value function. This paper deals with multi-attribute decision analysis from target-oriented viewpoint. First, the basic (random) target-oriented decision model is extended to involve three types of target preferences:...
This study deals with evaluation of products according to the Kansei, which is an individual subjective impression reflecting the aesthetic appeal of products. To do so, after introducing a probabilistic approach to generating Kansei profiles involving fuzzy uncertainty and underlying semantic overlapping, we have proposed a two-phase nonadditive multiattribute Kansei evaluation model based on probabilistic...
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