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Quality of Web service, especially the reputation, has become a benchmark to differentiate the services and providers. Unfortunately, the current reputation research in the field of Web services don't reasonably and correctly think about the randomicity and fuzziness which has been the basic issue in the relative research area about trust. We proposed two novel metrics to qualify the reputation of...
For E-commerce, such as online trade and interactions on the Internet are on the rise, a key issue is how to use simple and effective evaluation methods to accomplish trust decision-making for customers. It is well known subjective trust holds uncertainty like randomness and fuzziness. However, existing approaches commonly based on probability or fuzzy set theory cannot attach enough importance to...
As online trade and interactions on the internet are on the rise, a key issue is how to use simple and effective evaluation methods to accomplish trust decision-making for customers. It is well known that subjective trust holds uncertainty like randomness and fuzziness. However, existing approaches which are commonly based on probability or fuzzy set theory can not attach enough importance to uncertainty...
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