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While the question of whether or not consumers use unit price information has been explored, prior research has not examined fully the extent to which consumers understand how to use this information. In this exploratory research, open-ended statements from a sample of 623 consumers were employed to develop a typology of unit price usage knowledge (i.e., a consumer's understanding of how unit price...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.