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Information propagation in online social networks (OSNs), which helps shaping consumers' purchasing decisions, has received a lot of attention. The ultimate goal of marketing and advertising in OSNs is to massively influence audiences and enlarge the number of product adoptions. Most of existing works focus on maximizing the influence of a single product or promoting the adoption of one product in...
Online social networks (OSNs) provide a new platform for product promotion and advertisement. Influence maximization problem arisen in viral marketing has received a lot of attentions recently. Most of the existing diffusion models rely on one fundamental assumption that an influenced user necessarily adopts the product and encourages his/her friends to further adopt it. However, an influenced user...
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