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Dutta and Pullig (2011) contrast different strategies for responding to corporate crises, including corrective action (i.e., accepting responsibility and promising remedial action) and downplaying harm (downplaying the amount of damage resulting from the crisis). Based on the results of null hypothesis tests, Dutta and Pullig conclude that downplaying harm is as effective as corrective action for...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.