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The author presents the proceedings used by the linguists involved in the media research highlights dominant approaches, distinguishes two hypothetical ones: hegemonic and sovereign, and discusses challenges related to both of them. Hegemonic approach in the media research means the a distinctly defined subject of the study, that is the language of the media, precisely defined subject of analysis,...
A linguist in a media research plot Depicting the feasible actions of a linguist interested in media research, the author presents two dominant research approaches and the problems related therewith. She hypothetically distinguishes the role of a linguist – hegemonic leader and the role of a linguist – sovereign. The hegemonic approach means a clearly specified research subject, i.e. the media language,...
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