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W artykule przedstawiono genezę oraz podstawowe koncepcje zarządzania mediami. Celem niniejszego artykułu jest wykazanie odmienności zarządzania organizacjami medialnymi, która wynika z dwóch przesłanek: ich odmiennej, dualnej natury oraz właściwości informacji, podstawowego zasobu, jakim „gospodarują” organizacje medialne. W artykule postawiono dwie tezy: 1) podstawowe dobro współczesnego świata,...
Media management is a relatively new area of research. These are merely the beginnings of relevant methodologies and research tools. The article entitled Selected Aspects of Media Management constitutes an overview of current accomplishments within this area all over the world and in Poland as well. It also stands for an indicator of theoretical concepts that refer to media management. According to...
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