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Artykuł dotyczy funkcjonowania czasownikowych derywatów słowotwórczych w tekstach reklam. Autorka dostrzega, że wartość perswazyjną mają w nich następujące zastosowania czasowników podzielnych słowotwórczo: neologizmy słowotwórcze afiksalne i paradygmatyczne (np. twixnąć), kontaminacje słowotwórcze (np. GGadać), reinterpretacje słowotwórcze (np. REALizuj – rzekomo od nazwy sieci sklepów Real), tekstowe...
Attributive names as an example of the persuasive usage of the word formation categories in advertising textsThe article contains a description – based on selected examples – of different ways of a persuasive use of lexemes belonging (a real one or the one created for a specific advertising text) to a word formation category of the denominative names of the feature carrier: from the text updating...
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