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Based upon the theoretical perspective from Uses and Gratifications (U&G) theory, this study develops a nomological model to explain how incentivized gamification, hedonic presence, individual needs and platform synergy affect consumer active participation in the phenomena of online shopping carnival on singles' day in China. Data gathered from online shopping consumers in China through a large-scale...
In recent years, issues for supply chain management (SCM) have been discussed and researched for solving problems of business. The major reason in supply chain management is not only a concept of management but also a new solution and technique in increasing the competitive of business to enterprises. However, most of research issues focused on applications of information technology (IT) of SCM, only...
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