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This study is based on the assumption that on supply chain there are two upstream manufacturers and countless downstream vendors in perfect competitive market structure. Analysed the following two innovation forms: independent R&D and vertical RJV. Then do some research on the vertical spillover effect on enterprise R&D activities and social welfare in the two conditions. The result shows...
With the evolution of mobile commerce's value chain, the status of the content provider is becoming more and more important and increasingly prominent. Based on the realities in the mobile commerce market, the content providers are classified into content producing provider and content aggregating provider. Based on the business model ontology (BMO) the business model of mobile commerce in analyzed...
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