Search results for: S. Balaji

Items from 1 to 20 out of 330 results

article

It is a match! The effect of regulatory fit on new products recommendations

Junhui Zhang, M. S. Balaji, Jun Luo, Subhash Jha, more

Psychology & Marketing > 41 > 8 > 1882 - 1899

Online retailers often recommend new products to consumers. The present study examined the influence of regulatory fit on consumers' click‐through intentions of new products recommended by online retailers. We proposed that regulatory fit resulting from aligning the product's regulatory focus and recommendation message's regulatory orientation positively influences click‐through intention of new product...

article

Being unconventional: The impact of unconventional packaging messages on impulsive purchases

Manish Das, M. S. Balaji, Subhrajit Paul, Victor Saha

Psychology & Marketing > 40 > 10 > 1913 - 1932

The visual and textual elements of packaging significantly impact consumer product evaluations. This study examines how unconventional packaging messages—a textual packaging element—influence impulsive product purchases. We also investigate the mediating role of curiosity and the moderating role of emoji (i.e., a visual packaging element). We conduct five studies to test the proposed hypotheses. The...

article

Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption

Juhi G. Sarkar, Abhigyan Sarkar, Yogesh K. Dwivedi, M. S. Balaji

Psychology & Marketing > 39 > 11 > 2184 - 2199

What would make the “elusive” green consumer actually choose sustainable products? This research draws from “dopamine hypothesis of reward” to demonstrate that physical activity/exercise (regular and immediate) is a vital factor in determining consumers' sustainable behaviors. More specifically, it examines the role of physical activity/exercise on sustainable consumption behaviors as well as the...

article

The transferred translocases: An old wine in a new bottle

S. Balaji

Biotechnology and Applied Biochemistry > 69 > 4 > 1587 - 1610

The role of translocases was underappreciated and was not included as a separate class in the enzyme commission until August 2018. The recent research interests in proteomics of orphan enzymes, ionomics, and metallomics along with high‐throughput sequencing technologies generated overwhelming data and revamped this enzyme into a separate class. This offers a great opportunity to understand the role...

article

An optimization framework for capacity allocation and energy management of fast electric vehicle charging stations‐wind photovoltaic energy using artificial transgender longicorn algorithm

R. Arivalahan, S. Balaji

International Journal of Energy Research > 46 > 11 > 14827 - 14844

This paper proposes the optimal design for fast electric vehicle charging stations for the capacity configuration of components and the power scheduling strategy. The proposed approach is the artificial transgender longicorn algorithm, which is a simple and powerful controller. The optimal capacity of the system components and the optimal power scheduling approach are determined. First, an electric...

article

Ballistic studies of lightweight materials - a review

S. Balaji, S. Dharani Kumar, K. Chandra Moorthy, M. Mohamed Javeed, more

Journal of Mechanical and Energy Engineering > 2020 > Vol. 4, No 1 > 7--14

A recent development in the material studies provides beneficial application of lightweight alloys such as aluminium, magnesium as well as composites and metal matrices. The alloys are experimentally improved by increasing hardness in the ballistics testing using projectiles,makes them viable for the areas such as aerospace, military, defence, automobiles and so on. So the study is made on different...

article

Synthesis, spectral correlation analysis and evaluation of antimicrobial activities of some (E)-1-(2,4-dimethylthiazol-5-yl)-3-phenylprop-2-en-1-ones

V. Sathiyendiran, S. Balaji, R. Senbagam, R. Vijayakumar, more

World Scientific News > 2020 > 141

article

Sustainable and responsible consumption: Evidences from emerging economies

Charles Jebarajakirthy, M. S. Balaji, Rambalak Yadav, Manish Gupta

International Journal of Nonprofit and Voluntary Sector Marketing > 24 > 4 > n/a - n/a

article

ATLAS b-jet identification performance and efficiency measurement with $$t{\bar{t}}$$ tt¯ events in pp collisions at $$\sqrt{s}=13$$ s=13 TeV

G. Aad, B. Abbott, D. C. Abbott, A. Abed Abud, more

The European Physical Journal C > 2019 > 79 > 11 > 1-36

The algorithms used by the ATLAS Collaboration during Run 2 of the Large Hadron Collider to identify jets containing b-hadrons are presented. The performance of the algorithms is evaluated in the simulation and the efficiency with which these algorithms identify jets containing b-hadrons is measured in collision data. The measurement uses a likelihood-based method in a sample highly enriched in $$t{\bar{t}}$$...

article

Measurement of $$W^\pm $$ W± boson production in Pb+Pb collisions at $$\sqrt{s_{\mathrm{NN}}} = 5.02~\text {Te}\text {V}$$ sNN=5.02Te with the ATLAS detector

G. Aad, B. Abbott, D. C. Abbott, A. Abed Abud, more

The European Physical Journal C > 2019 > 79 > 11 > 1-32

A measurement of $$W^\pm $$ W± boson production in Pb+Pb collisions at $$\sqrt{s_\mathrm {NN}} = 5.02~\text {Te}\text {V}$$ sNN=5.02Te is reported using data recorded by the ATLAS experiment at the LHC in 2015, corresponding to a total integrated luminosity of $$0.49\;\mathrm {nb^{-1}}$$ 0.49nb-1 . The $$W^\pm $$ W± bosons are reconstructed in the electron or muon leptonic decay channels. Production...

article

Measurement of $$W^{\pm }$$ W± -boson and Z-boson production cross-sections in pp collisions at $$\sqrt{s}=2.76$$ s=2.76 TeV with the ATLAS detector

ATLAS Collaboration, G. Aad, B. Abbott, D. C. Abbott, more

The European Physical Journal C > 2019 > 79 > 11 > 1-29

The production cross-sections for $$W^{\pm }$$ W± and Z bosons are measured using ATLAS data corresponding to an integrated luminosity of 4.0 pb$$^{-1}$$ -1 collected at a centre-of-mass energy $$\sqrt{s}=2.76$$ s=2.76 TeV. The decay channels $$W \rightarrow \ell \nu $$ W→ℓν and $$Z \rightarrow \ell \ell $$ Z→ℓℓ are used, where $$\ell $$ ℓ can be an electron or a muon. The cross-sections are...

article

Search for heavy neutral leptons in decays of W bosons produced in 13 TeV pp collisions using prompt and displaced signatures with the ATLAS detector

The ATLAS collaboration, G. Aad, B. Abbott, D. C. Abbott, more

Journal of High Energy Physics > 2019 > 2019 > 10 > 1-47

Abstract The problems of neutrino masses, matter-antimatter asymmetry, and dark matter could be successfully addressed by postulating right-handed neutrinos with Majorana masses below the electroweak scale. In this work, leptonic decays of W bosons extracted from 32.9 fb⁻¹ to 36.1 fb⁻¹ of 13 TeV proton–proton collisions at the LHC are used to search for heavy neutral leptons (HNLs) that are produced...

article

Measurement of fiducial and differential $$W^+W^-$$ W+W- production cross-sections at $$\sqrt{s}=13$$ s=13 TeV with the ATLAS detector

ATLAS collaboration, M. Aaboud, G. Aad, B. Abbott, more

The European Physical Journal C > 2019 > 79 > 10 > 1-34

A measurement of fiducial and differential cross-sections for $$W^+W^-$$ W+W- production in proton–proton collisions at $$\sqrt{s}=13$$ s=13 TeV with the ATLAS experiment at the Large Hadron Collider using data corresponding to an integrated luminosity of 36.1 $$\hbox {fb}^{-1}$$ fb-1 is presented. Events with one electron and one muon are selected, corresponding to the decay of the diboson system...

article

Measurement of the inclusive isolated-photon cross section in pp collisions at s $$ \sqrt{s} $$ = 13 TeV using 36 fb⁻¹ of ATLAS data

The ATLAS collaboration, G. Aad, B. Abbott, D. C. Abbott, more

Journal of High Energy Physics > 2019 > 2019 > 10 > 1-51

Abstract The differential cross section for isolated-photon production in pp collisions is measured at a centre-of-mass energy of 13 TeV with the ATLAS detector at the LHC using an integrated luminosity of 36.1 fb⁻¹. The differential cross section is presented as a function of the photon transverse energy in different regions of photon pseudorapidity. The differential cross section as a function...

article

Measurement of the inclusive cross-section for the production of jets in association with a Z boson in proton–proton collisions at 8 TeV using the ATLAS detector

G. Aad, B. Abbott, D. C. Abbott, O. Abdinov, more

The European Physical Journal C > 2019 > 79 > 10 > 1-47

The inclusive cross-section for jet production in association with a Z boson decaying into an electron–positron pair is measured as a function of the transverse momentum and the absolute rapidity of jets using 19.9 fb$$^{-1}$$ -1 of $$\sqrt{s}=8$$ s=8 TeV proton–proton collision data collected with the ATLAS detector at the Large Hadron Collider. The measured $$Z\text { + jets}$$ Z+ jets cross-section...

article

Identification of boosted Higgs bosons decaying into b-quark pairs with the ATLAS detector at 13 $$\text {TeV}$$ TeV

ATLAS Collaboration, G. Aad, B. Abbott, D. C. Abbott, more

The European Physical Journal C > 2019 > 79 > 10 > 1-38

This paper describes a study of techniques for identifying Higgs bosons at high transverse momenta decaying into bottom-quark pairs, $$H \rightarrow b\bar{b}$$ H→bb¯ , for proton–proton collision data collected by the ATLAS detector at the Large Hadron Collider at a centre-of-mass energy $$\sqrt{s}=13$$ s=13 $$\text {TeV}$$ TeV . These decays are reconstructed from calorimeter jets found with the...

article

Measurement of ZZ production in the ℓℓνν final state with the ATLAS detector in pp collisions at s $$ \sqrt{s} $$ = 13 TeV

The ATLAS collaboration, M. Aaboud, G. Aad, B. Abbott, more

Journal of High Energy Physics > 2019 > 2019 > 10 > 1-48

Abstract This paper presents a measurement of ZZ production with the ATLAS detector at the Large Hadron Collider. The measurement is carried out in the final state with two charged leptons and two neutrinos, using data collected during 2015 and 2016 in pp collisions at s $$ \sqrt{s} $$ = 13 TeV, corresponding to an integrated luminosity of 36.1 fb⁻¹. The integrated cross-sections in the total...

article

Search for excited electrons singly produced in proton–proton collisions at $$\sqrt{s} ~=~13~\text {Te}\text {V}$$ s=13Te with the ATLAS experiment at the LHC

M. Aaboud, G. Aad, B. Abbott, D. C. Abbott, more

The European Physical Journal C > 2019 > 79 > 9 > 1-30

A search for excited electrons produced in pp collisions at $$\sqrt{s}$$ s = 13 $$\text {Te}\text {V}$$ Te via a contact interaction $$q{\bar{q}}\rightarrow ee^*$$ qq¯→ee∗ is presented. The search uses 36.1 fb$$^{-1}$$ -1 of data collected in 2015 and 2016 by the ATLAS experiment at the Large Hadron Collider. Decays of the excited electron into an electron and a pair of quarks ($$eq{\bar{q}}$$...

article

Measurement of the cross-section and charge asymmetry of W bosons produced in proton–proton collisions at $$\sqrt{s}=8~\text {TeV}$$ s=8TeV with the ATLAS detector

G. Aad, B. Abbott, D. C. Abbott, O. Abdinov, more

The European Physical Journal C > 2019 > 79 > 9 > 1-25

This paper presents measurements of the $$W^+ \rightarrow \mu ^+\nu $$ W+→μ+ν and $$W^- \rightarrow \mu ^-\nu $$ W-→μ-ν cross-sections and the associated charge asymmetry as a function of the absolute pseudorapidity of the decay muon. The data were collected in proton–proton collisions at a centre-of-mass energy of 8 $$\text {TeV}$$ TeV with the ATLAS experiment at the LHC and correspond to a total...

article

Search for diboson resonances in hadronic final states in 139 fb⁻¹ of pp collisions at s $$ \sqrt{s} $$ = 13 TeV with the ATLAS detector

The ATLAS collaboration, G. Aad, B. Abbott, D. C. Abbott, more

Journal of High Energy Physics > 2019 > 2019 > 9 > 1-43

Abstract Narrow resonances decaying into W W, W Z or ZZ boson pairs are searched for in 139 fb⁻¹ of proton-proton collision data at a centre-of-mass energy of s $$ \sqrt{s} $$ = 13 TeV recorded with the ATLAS detector at the Large Hadron Collider from 2015 to 2018. The diboson system is reconstructed using pairs of high transverse momentum, large-radius jets. These jets are built from a combination...

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INFONA - science communication portal

Search results for: S. Balaji

It is a match! The effect of regulatory fit on new products recommendations

Being unconventional: The impact of unconventional packaging messages on impulsive purchases

Sweat it for sustainability: Impact of physical activity/exercise on sustainable consumption

The transferred translocases: An old wine in a new bottle

An optimization framework for capacity allocation and energy management of fast electric vehicle charging stations‐wind photovoltaic energy using artificial transgender longicorn algorithm

Ballistic studies of lightweight materials - a review

Synthesis, spectral correlation analysis and evaluation of antimicrobial activities of some (E)-1-(2,4-dimethylthiazol-5-yl)-3-phenylprop-2-en-1-ones

Sustainable and responsible consumption: Evidences from emerging economies

ATLAS b-jet identification performance and efficiency measurement with $$t{\bar{t}}$$ tt¯ events in pp collisions at $$\sqrt{s}=13$$ s=13 TeV

Measurement of $$W^\pm $$ W± boson production in Pb+Pb collisions at $$\sqrt{s_{\mathrm{NN}}} = 5.02~\text {Te}\text {V}$$ sNN=5.02Te with the ATLAS detector

Measurement of $$W^{\pm }$$ W± -boson and Z-boson production cross-sections in pp collisions at $$\sqrt{s}=2.76$$ s=2.76 TeV with the ATLAS detector

Search for heavy neutral leptons in decays of W bosons produced in 13 TeV pp collisions using prompt and displaced signatures with the ATLAS detector

Measurement of fiducial and differential $$W^+W^-$$ W+W- production cross-sections at $$\sqrt{s}=13$$ s=13 TeV with the ATLAS detector

Measurement of the inclusive isolated-photon cross section in pp collisions at s $$ \sqrt{s} $$ = 13 TeV using 36 fb⁻¹ of ATLAS data

Measurement of the inclusive cross-section for the production of jets in association with a Z boson in proton–proton collisions at 8 TeV using the ATLAS detector

Identification of boosted Higgs bosons decaying into b-quark pairs with the ATLAS detector at 13 $$\text {TeV}$$ TeV

Measurement of ZZ production in the ℓℓνν final state with the ATLAS detector in pp collisions at s $$ \sqrt{s} $$ = 13 TeV

Search for excited electrons singly produced in proton–proton collisions at $$\sqrt{s} ~=~13~\text {Te}\text {V}$$ s=13Te with the ATLAS experiment at the LHC

Measurement of the cross-section and charge asymmetry of W bosons produced in proton–proton collisions at $$\sqrt{s}=8~\text {TeV}$$ s=8TeV with the ATLAS detector

Search for diboson resonances in hadronic final states in 139 fb⁻¹ of pp collisions at s $$ \sqrt{s} $$ = 13 TeV with the ATLAS detector

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