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Public perceptions of a brand is critical to its performance. While social media has demonstrated a huge potential to shape public perceptions of brands, existing tools are not intuitive and explanatory for domain users to use as they fail to provide a comprehensive analysis framework for perceptions of brands. In this paper, we present SocialBrands, a novel visual analysis tool for brand managers...
In IT strategic outsourcing businesses, it is critical to have competent deal teams design competitive service solutions and swiftly respond to clients' requests for proposals. In this paper we present a general team recommendation framework for finding the best deal teams to pursue such engagement opportunities. Little previous work on team recommendations considers both individual and team-level...
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