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Nonprofits maintain an active social media presence; however, the effect of this presence remains unclear. We propose to use social network analysis to investigate the relationship between a nonprofits social media activity and the growth patterns of its online audience. To pilot the approach, we conducted a case study on the social media accounts of a well-known Chilean nonprofit. Facebook data show...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.