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Competitive pressures are prompting a new-found aggressiveness that questions established service offering and calls for new ways of identifying and satisfying buyers' needs. Services involve customers as co-producers. Therefore, it's necessary to deploy new service development (NSD) considering customer participation. However, it's still void in academic field. In order to fill this gap, we study...
Competitive pressures are prompting a new-found aggressiveness that questions established service offering and calls for new ways of identifying and satisfying buyers' needs. Today's customers are demanding quality, style, and uniqueness over homogeneous products. Therefore, it's necessary to deploy new service development (NSD) considering both common service needs and personality needs. Existing...
Competitive pressures are prompting a new-found aggressiveness that questions established service offering and calls for new ways of identifying and satisfying buyers' needs. Today's customers are demanding quality, style, and uniqueness over homogeneous products. Therefore, it's necessary to deploy new service development (NSD) based on service customization approach. However, it's still void in...
One significant challenge encountered by researchers interested in services management is that there is no single, comprehensive, and consistently used unifying structure of service. Until recent emergence of Sampson's UST, the status has not been broken through. However, long-term deficiency makes it hard to achieve coherence within the field and creates a barrier to discovering managerial and operational...
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