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The purpose of the article is to provide an overview of brand management for brand strategy. Through making use of game theory, the article analyzes the methods of brand competition. The article will put forward the train of brand competition strategy. Although the competition of market is fierce, company can gain the advantage in the competition only if the company has a good strategic.
The result of value appraisal decides whether an enterprise acquires target or not. Discounted Cash Flow is a theoretical, widely applied method of value appraisal. However, it predicts cash flow by linear model, static appraisal and ignores integration cost. This paper tries to amend the flaws through combining games and Discounted Cash Flow method, considering integration cost. The amendment optimizes...
The result of value appraisal decides whether an enterprise acquires target or not. Discounted cash flow is a theoretical, widely applied method of value appraisal. However, there are flaws of the theory in predicting cash flow by linear model, static appraisal and ignoring integration cost. This paper tries to amend the flaws in predicting cash flow by genetic neural network, combining games and...
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