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The paper discusses the characterization of an individual's behaviour in a social network by capturing their activity through a multitude of sensor, the chief sensor being the cellular phones. The author presents the behavioural analysis with the use of computational social science.
Word-of-mouth communication has been shown to play a key role in a variety of environments such as viral marketing and virus spreading. A family of algorithms, generally known as information spreading algorithms or word-of-mouth algorithms, has been developed to characterize such behavior. However, they have limitations, including the inability to: (1) capture when the communications or contacts take...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.