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The focus of this paper is supply chain co-op advertising based on advertising efforts and price discount. Through comparing three non-cooperative games: M-R Stackelberg, R-M Stackelberg and Nash equilibrium model, our study provides an understanding of co-op advertising efforts strategy. We obtain optimal equilibrium for both co-op advertising strategies and manufacturer's price discount policies...
In this paper we study a duopoly game in which two firms decide their product qualities in the first stage and set prices in the second stage. The two firms are bounded rational so that they adjust the price gradually according to the marginal profit. We examine a discrete dynamic system and analyze stability of the equilibrium. The parameter space for existence of the stable equilibrium is specified...
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