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This paper extends the standard newsvendor problem based upon loss-averse under supply uncertainty with multiplicative demand. We show that the optimal order quantity is decreasing in the retailer's loss aversion, and the optimal selling price is increasing in the retailer's loss aversion. optimal selling price is increasing with respect to the unit cost and the optimal order quantity is decreasing...
Based on the traditional newsvendor model, we study the production decisions for a loss-averse retailer under supply and additive demand uncertainties in a fashion supply chain. We demonstrate the existences of the optimal order quantity and price. With numerical study, we show that under the loss-averse behavior, the higher the loss-averse degree, the lower the optimal order quantity, the higher...
We consider a channel bargaining problem in a two-echelon supply chain in this paper. Employing a loss-aversion utility function, we model the decision-making behavior of a loss-averse retailer and a risk-neutral manufacturer which is very common in practice. By investigating the equilibrium optimal order quantity and the equilibrium optimal wholesale price, we find that there exit equilibria for...
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