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Body mass index (BMI) and body shape as measured by the waist-to-hip ratio (WHR) have been reported to be the major cues to women's bodily attractiveness. The relative importance of each of these cues was examined cross-culturally in two distinct countries, Greece and Britain. Fifty Britons, 25 British-Greeks, and 25 participants in Greece were asked to rate a set of images of real women with known...
Two hundred and sixty predominantly White participants completed a measure of trait emotional intelligence (EI) and estimated their scores on 15 EI facets on a normal distribution with 100 points as the mean and 15 points as a standard deviation. Females scored higher than males on the “social skills” factor of measured trait EI. However, when the 15 facets of self-estimated EI were combined into...
The portrayal of men and women in two differentsamples of British radio advertisements was examined. Itupdated an earlier British study (Furnham &Schofield, 1986) which was recently replicated in Australia (Hurtz & Durkin, 1997). Onehundred advertisements from each of two London basedradio stations were content analyzed into eightcategories referring to the central figure of thecommercial;...
Since the pioneering content-analytic study byMcArthur and Resko (1975) on sex-role stereotyping oftelevision advertisements in America, many others haveused a similar methodology and coding scheme to examine similar stereotypes in their owncountries. This study compares and contrasts 14 studies,all using the McArthur and Resko (1975) scheme: 3 fromAmerica, 1 each from Australia, Denmark, and France,...
It was demonstrated by Singh and Young (1995)that morphological features such as overall body fatdistribution measured by waist-to-hip ratio (WHR) andbreast size, influence judgments of femaleattractiveness, age, and desirability for relationships. Thepresent study was a replication and extension of thatresearch, using both male and female participants. Theresults supported the general findings of...
A series of previous studies with studentparticipants has shown that females' self-IQ estimatesare significantly lower than those of males. In thisstudy, 184 mostly white British adults estimated their own IQ and that of their children. The resultswere in line with previous studies, in that males ratedtheir IQ higher than females (108 vs. 104). Both sexesrated their male children higher than their...
Two sets of television advertisements were video-recorded from weekend children's television in London and New York and were coded by two white women in terms of their gender-role portrayals. The advertised products covered by this analysis included snack and fast food, toys and breakfast cereal. Each advertisement was coded according to nine criteria including the ethnicity and gender of the people appearing, gender of central figure and of any “voice over” in the commercial, presence or absence of music, and other sales-related content. In general, males were more numerous than females in both American and British advertisements. There were more similarities than differences between the two national markets in terms of the nature of gender-role portrayals, with males generally occupying more central and authoritative positions. Only two analyses yielded significant differences. Girls outnumbered boys in American commercials, but the opposite was true of British commercials. Hispanic males were present in American commercials but not in British commercials....
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