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This review explores barriers and opportunities for market-driven pig welfare in Europe. It finds, first, that consumers generally rank animal welfare as important, but they also rank it low relative to other societal problems. Second, consumers have a wide range of concerns about pig welfare, but they focus especially on naturalness. Third, pig welfare is seen as an important indicator of meat quality...
Welfare standards for farm animals in Europe are managed by two main strategies: a legislative and a market-driven strategy. The former imposes common minimum standards of animal welfare; it offers little or no help for consumers favoring welfare initiatives above the legal requirements. The latter can be used as a lever for improving welfare beyond baseline standards through initiatives supporting...
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