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In parallel to the social trend of green consumerism and well‐being, the demand for naturally colored organic cotton (NaCOC) continually increases in the textile and clothing industry. The present study examined the effects of NaCOC color, scouring method, and age on the visual sensibility of NaCOC. Two age groups (20s and 30s; 40s and 50s) of women rated three color sets of NaCOC specimens (ivory,...
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