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We study three basic price competition games engaged in by an original equipment manufacturer (OEM) and its competitive original design manufacturer (ODM): a simultaneous pricing game, an OEM-pricing-early game, and an ODM-pricing-early game. The ODM provides contract manufacturing service to the OEM and competes with this OEM in the consumer market by selling self-branded products. We consider two...
Supply chain performance measures include both profit and risk. In this study, we examine the effect of retailers’ minimum profit share concerns on supply chain system performance through laboratory experimental and analytical modeling approaches. In the experiment, each retailer’s minimum profit share, which partially reflects her self-serving fairness concern, is measured with a parameter defined...
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