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Customer needs is always a hot topic in the marketing area. Under the force of competition, it is necessary for the companies to grasp the real customers needs After reviewing the classic theory models about customer needs, including Maslow hierarchy of needs theory, Herzberg's two-factor theory, McClelland Achievement Motivation Theory and Kano model, this study focuses on how customer service needs...
This article analyses the current situation of China's Foreign Direct Investment to GMS four countries, including the regional structure, investment sector, type of enterprise and relevant domestic provinces as the source of FDI from China. Based on that, this article reveals the main characteristics and investment motivation of China' FDI to GMS four countries. The FDI outflow of China to GMS four...
This article analyses the differences and integration development of low carbon economy and industrial economy. As an example of the method of dynamic alliance enterprises' cooperative competition, combines the development characteristics and elements of low carbon economy, discusses and analyses the laws and characteristics of the development of low carbon industrial economy under the market economy...
Knowledge management (KM) has been regarded as a popular research topic for the industry and academicians in these years. Some scholars mentioned that human resource management plays an important role in implementing knowledge management. Furthermore, the importance of information technology (IT) as a tool to facilitate effective knowledge management (KM) activities has become apparent. Consequently,...
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