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AimsPrevious research with adults indicates that plain packaging increases visual attention to health warnings in adult non‐smokers and weekly smokers, but not daily smokers. The present research extends this study to adolescents aged 14–19 years.
DesignMixed‐model experimental design, with smoking status as a between‐subjects factor and pack type (branded or plain pack) and eye gaze location (health...
Aims To assess the impact of plain packaging on visual attention towards health warning information on cigarette packs.
Design Mixed‐model experimental design, comprising smoking status as a between‐subjects factor, and package type (branded versus plain) as a within‐subjects factor.
Setting University laboratory.
Participants Convenience sample of young adults, comprising non‐smokers (n = 15),...
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