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Media content analyses indicate that gender-based differences in sexuality are common and consistent with gender stereotypes. Specifically, women are expected to focus on love and romantic relationships and have sexually objectified bodies, while men are expected to focus on sexual behavior. Although decades of research have documented the presence of these stereotypes in a broad variety of visual...
The evolutionary paradigm has provided psychology with a different perspective on human behavior, and with beneficial results. Sexual Strategies Theory (SST; Buss and Schmitt 1993) has been the primary evolutionary theory for studying human sexual behavior. A review of some SST-related research suggests that some of the paradigm’s anticipated female-male differences are supported. However, closer...
Authors have repeatedly argued that a nearly exclusive focus on the dominant form of masculinity limits our knowledge of masculinity. Qualitative masculinities researchers have revealed multiple masculine forms, but quantitative researchers have not yet assessed them. This study adopted a social identity approach to examine endorsement of ten typically male images (Average Joe, Businessman, Family...
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