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Online consumer reviews can help customers reduce uncertainty and risks faced in online shopping. However, the studies examining the determinants of perceived review helpfulness produce mixed findings. We review extant research about the determinant factors of perceived online review helpfulness. All review related determinants (i.e., review depth, review readability, linear review rating, quadratic...
Automatic negotiation pricing and differential pricing aim to provide different customers with products/services that adequately meet their requirements at the “right” price. This often takes place with the purchase of expensive products/services and in the business-to-business context. Effective negotiation pricing can help enhance a company's profitability, balance supply and demand, and improve...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.