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In the past decades, satisfaction dominant logic gained widely acceptance in both marketing practice and research because it is naturally believed to influence loyalty. However, can satisfaction really bring loyalty? Using meta-analytical method and based on 85 quantitative studies from 1980 to 2007, this research finds that although satisfaction affects composite loyalty, the effect of satisfaction...
A value-driven service satisfaction model is developed and tested in this research in order to know how customer's perceived value, defined in terms of benefits and sacrifices, systematically influences customer's satisfaction in service. By using meta-analytical method, the empirical generation results of 57 quantitative studies from 1980 to 2007 reveal that not only value construct as a whole can...
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