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As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine optimization firms, is white-hot. While PSM is simply for advertisers to buy the top ranks in sponsored links, SEO tries to optimize advertisers' websites...
Firm size has been recognized by the academia as an important source of countervailing power of buyers. This research, however, shows the advantage mentioned is going to be impaired if the incumbent seller employs a technology monopoly strategy. Also, the conclusion is used to explain why the raw materials used by China's photovoltaic industry are highly depending on import.
The paper analyzes the listed companies in Shanghai and Shenzhen Stoke Exchange during the Period of year 2007 to 2008. The paper uses earnings aggressiveness, earnings smoothing as the substitute variable of accounting transparency, and researches the impact of different corporate governance structure on accounting transparency. We find that shareholding proportion of first shareholder has negative...
From the point of strategy, attracting foreign investments is one of the most important way to develop economy. However, the structure of upstream market made of local enterprises and that of downstream market made of multinational corporations is quite different, thus the local enterprises don't enjoy the industry cluster effects, such as the low cost, knowledge spillover effects and so on. The upstream...
Innovation ability of Industrial clusters is an important measure of regional innovation. Industrial clusters with strong innovation ability can promote the development of innovative enterprises, which are the key element of regional innovation. Therefore, it is important to establish models to evaluate innovation ability for industry clusters. In this paper, an improved BP neural network model was...
Industrial cluster is emerging as a way of stimulating the development of economic all over the world, which is the focus in both theory and practice currently. Furthermore innovation plays a vital role in keeping sustained competitiveness of industrial cluster. In order to describe and assess the essence and rule of innovation ability within industrial clusters, a system is modeled in this paper...
In view of the adverse effects of declining cluster, a method of evaluating risk level of mature cluster is developed. Through analyzing causes of declining, a risk indexes system is established. The features of clusterpsilas operation conditions with different risk levels are described. Owing to the complexity and uncertainty of cluster system, a TOPSIS comprehensive evaluation method based on fuzzy...
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