The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
Strategic bidding coupled with the GSP pricing mechanism is known to lead to aggressive bidding behaviour and Competitor Busting in keyword auctions. We introduce a new pricing mechanism, named Penalized Second Pricing (PSP), to help reducing the unfair effects of aggressive bidding.The performances of GSP and PSP are evaluated both in a static and a dynamic context, where the number of bidders may...
Sponsored links on search engines are an emerging advertising tool, whereby a number of slots are put on sale through keyword auctions. This is also known as contextual advertising. Slot assignment and pricing in keyword auctions are then essential for the search engine’s management since provide the main stream of revenues, and are typically accomplished by the Generalized Second Price (GSP) mechanism...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.