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In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content...
In two eye-tracking studies, we explored whether and how attention to nutrition information mediates consumers’ choice. Consumers had to select either the healthiest option or a product of their preference within an assortment. On each product a particular label (Choices logo, monochrome GDA label, or color-coded GDA label) communicated the product’s nutrient profile. In study 1, participants had...
This study aims to find out whether front-of-pack nutrition label formats influence the healthfulness of consumers’ food choices and important predictors of healthful choices, depending on the size of the choice set that is made available to consumers. The predictors explored were health motivation and perceived capability of making healthful choices. One thousand German and Polish consumers participated...
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