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More and more customers nowadays play an active role in service encounters in which they are engaged in service production process to co create value. For instance, customers can enjoy service either by cooperating with service firms or by having the firms do all the production work. The benefits of customer value co-creation in service context are well studied. However, little attention is given...
Academics, artists and policymakers have recently been exploring the relationship between cultural participation and well-being and have suggested that promoting the consumption of cultural activities might be a route to improving consumers' perceptions of well-being. However, there is a paucity of studies that have attempted to examine the underlying mechanisms in the cultural consumption-consumer...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.