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This paper introduces the related concepts of employer brand and enterprise core competence and avails of theoretical analysis methods to discuss the influence of employer brand on enterprise core competence. The interview method and questionnaire method are combined to research on Doosan (China) Financial Leasing Corp‥ And then summarizes its characteristics of superior employer brand and the influence...
The joint innovation of a corporation's independent brand has a great significance to the cultivation of the independent brand and the forming of innovation. Based on definitions of the corporations' independent brand joint innovation, the main body and the route, this study built independent brand joint innovation models of corporations led by different main bodies and then designed the framework...
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