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A transition for a green, circular economy has encouraged companies to use new tools which boost sustainability. The purpose of this article is to discuss the consideration of life cycle thinking in green marketing as realized by companies. This theoretical-conceptual study aims to analyze life cycle assessment (LCA) as a useful tool for assessing green marketing goals. We also intend to highlight...
Life cycle assessment (LCA) and carbon footprint (CFP) have been discussed and compared in the paper. The methodological differences and similarities between them have been presented. Because of close areas of application, an understanding the main features of LCA and CFP seems to be a key issue. LCA practitioners, ecodesigners, environmental managers and green marketing people are assumed as potential...
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