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The purpose of this study was to investigate the impact of consumer’s ethnocentrism on consumer’s towards domestic and foreign products. However, this may not be the case for marketers, because of the influence of strong feelings of national pride on behaviour of the consumers. Measures of consumer ethnocentrism may provide marketers with the information necessary to target consumers who do not allow...
Soybean production in Iowa USA is among the most productive for rainfed regions in the world. Despite generally having excellent soils, growing season temperatures and rainfall, soybean yields are decreased by weed interference and inadequate available soil water at key stages of crop development. A field study was conducted at two locations in Iowa in 2012 to determine if seed-applied fungicide or...
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