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New conceptualizations of meaning-making stress the importance of the contextual factors and the world knowledge resources alongside the linguistic input. The way in which these factors contribute to the ultimate understanding of messages depends largely on the type of communication involved. In advertising discourse exploitation of extra-linguistic resources seems to be exceptionally high. The present...
The theory of politeness formulated by Brown & Levinson (1987) seems to be the most extensive and detailed model, covering a wide variety of issues contributing to the linguistic expression of the phenomenon. It has been successfully used by many authors (e.g. Sifianou 1992) to account for the strategies used by communicators in a variety of contexts. The model has been developed to cover mainly...
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