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Głównym celem artykułu jest przedstawienie sposobów wdrażania strategii CSR do organizacji. W badaniach zostają podjęte takie kwestie jak szkolenia z zakresu CSR, ocena systemu komunikacji czy też możliwość podejmowania przez pracowników inicjatyw z tego zakresu.
The article contains an analysis of the results of a research concerning the opinion of management staff on the conditions of effective introducing innovation into an organization, taking in to account the ethical aspects of the process.
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