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Foreign markets are becoming a place for business activity of increasing number of Polish companies. However, because of this, the need to pay attention to the credibility of foreign companies operating on these markets increases as well. The study's results show that a high percentage of Polish companies check the foreign partners. Majority of the Polish exporters gather the information about foreign...
Статья посвящена изменениям в поведеним потребителей в польской рыночной зкономике. Автор хронологически показывает Преображення рынка, идущие от массового рынка к сегментации н от сегментацнн к индивидуализацни. Затем он приближает нам разновидность поведений потребителей вмеете c их внутренними (органи чувства, змоции) и внешними (демографическими, общественно- зкономическими и технологическими)...
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