The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The aim of the article is to present the effectiveness of innovative activity of enterprises from the agri-food sector in the Podlaskie Voivodship. One of the priorities indicated in the Europe 2020 strategy is intelligent development based on a knowledge and an innovation-based economy. The strategy clearly emphasizes the need to increase expenditure on research and development throughout the European...
The aim of this paper is to review the approaches to the analysis of consumer behaviour conditions and to determine their suitability for segmentation analyses, with particular attention paid to the food market. The starting point for consideration is the placement of consumer behaviour in the theory of consumption, with emphasis on the contribution to its development by other scientifi c areas and...
The main objective of this study is to present the impact of the Erasmus student exchange programme on the university image building. The fi rst part of the paper, describes forms of promotion which are most commonly used by universities, namely: advertising, sponsorship, personal selling, online promotion and engagement marketing. The impact of the Erasmus programme on the university image building...
At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers’ needs. In response to market requirements, producers offer innovative product lines and diversified marketing activities. The article discusses the main trends related to initiating innovation activities in the segment of new generation products (dairy desserts...
The private sector, dominated by small and medium enterprises (SME), has been rapidly developing in Poland. Small and medium enterprises are defined as economic entities hiring not more than 250 employees and have turnovers lower than 50 million euros per year. The functioning of small and medium enterprises supports a decrease in unemployment, contributes to introduction of innovative operations...
The paper was elaborated in order to determine the role and importance of quality management systems for an increase in the competitive advantage of an enterprise. The starting point is to present the contribution of different scientific staff to the development of the competitiveness theory and modern quality management systems. The presentation of contemporary sources of the competitive advantage...
The paper presents the typology of marketing strategies for food industry companies in Poland. The aim of this article is to determine the most effective strategies for food industry sector in Poland. The results of estimation of the selected food markets attractiveness (based on Porter’s 5 forces analysis) and segmentation (based on cyclical study TGI) are the base of typology of marketing strategies...
Today, as a result of declining demand on the domestic market and increasing level of food needs saturation export becomes a stimulator of food industry development. The article shows the factors of food industry development and a special role of export of food products to EU countries and Eastern Europe in promoting competitiveness of this sector in Poland. It is hoped that the general picture of...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.