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Internet traffic measurement and analysis have long been used to characterize network usage and user behaviors, but face the problem of scalability under the explosive growth of Internet traffic and high-speed access. In this paper, we present Hobbits, a Hadoop and Hive based traffic analysis system that performs Internet Protocol (IP) and Transport Control Protocol (TCP) analysis of large-sized Internet...
Learning and gaining knowledge of Roman history is an area of interest for students and citizens at large. This is an example of a subject with great sweep (with many interrelated sub-topics over, in this case, a 3,000 year history) that is hard to grasp by any individual and, in its full detail, is not available as a coherent story. In this paper, we propose a visual analytics approach to construct...
The credit stamp is a typical credit intermediary, however, the mechanism of its economic function is still not certain. Taking the online sales as an example, this paper discussed the mechanism of medium and small-sized electronic commerce enterprises establish their credit by using credit stamps, put forward some theoretical hypothesis, through which electronic commercial credit mechanism can be...
Market competition currently becomes increasingly keen. Under this environment, virtual brand community is expected to have greater effect on the consumers' brand attitude than ever before. This paper studied how information experience and interaction experience influence flow experience, and what role flow experience may play in promotion of participation and formation of brand identification in...
The present study focuses on the paths to improve brand identification through virtual community and emphasize the role of perceived usefulness and the participation. The rational is to provide tactics for practitioners to enhance their abilities to manage the virtual brand community. Results show differential effects among these relationships. Virtual brand community experience has a significant...
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