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The article presents the consumer evaluation of marketing mix on the organic food market in Poland. The analysis is based on surveys conducted among 248 consumers purchasing organic food in retail shops in the city of Poznań. The survey questionnaire consists of four groups of research questions reflecting the four marketing mix elements: product, price, place and promotion. The conducted research...
Changes in organic farming between 2004 and 2010 in relation to the support under the RDP 2004-2006 and RDP 2007-2013 organic farming schemes were presented in the paper. While analysing the changes, the reports on the state of organic farming in Poland published by MAFQI were used. The conducted analysis proves that introducing the support under the RDP 2004-2006 and RDP 2007-2013 resulted in high...
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