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Wraz z rozwojem technologii, nowe rozwiązania pomiarowe pozwalają uzyskać informację na temat podświadomych decyzji zakupowych konsumentów o elementach, na które zwracają uwagę w kontakcie z produktem. Uzyskane w ten sposób informacje można zestawić z wcześniejszymi deklaracjami nabywców dotyczącymi czynników wpływających na ich decyzje zakupowe. Celem artykułu jest zaprezentowanie wyników badań,...
In their article, the authors undertook an attempt to examine the socio-economic differentiation of the service sector on the example of Poland and Germany. They showed that though in all regions services have the crucial share in the pattern of employment in the national economy and in creating the gross value added, nevertheless there are occurring substantial arrays in the level of economic development...
In their article, the authors presented the geographical structure and structure by type of international trade in services. An analysis covered the main services branches, being the subject of international trade. They pointed out to the occurring in the period in question dynamic growth of volume of exports and imports of services and to the declining share in international trade of groups of states...
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