The theory of psychological reactance assumes that people believe themselves to have specific behavioral freedoms. For example, having beef for dinner, taking photos of one’s child, and riding a bicycle to school or work could all be behavioral freedoms.The theory specifies that each behavioral freedom has a certain amount of importance to the individual, largely depending on what needs are satisfied by the particular freedom. The freedom to be a vegetarian, for example, could be much more important to a given person than the freedom to chew gum. These freedoms can be threatened or eliminated in many ways, and when they are, the theory asserts that psychological reactance will occur. Reactance is defined as an urge (motivation) to restore any freedom that has been threatened or taken away. In addition to this urge, reactance theory says that the behavior that is threatened or taken away will become more attractive to the individual. Thus, a threat to the freedom to engage in a particular behavior will result in attempts to engage in the threatened behavior as well as increased attractiveness of the behavior.