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Barium sulfate (BaSO4) has high reflectance throughout entire solar waveband (280–2500 nm). In this study, the melt blending method was used to incorporate BaSO4 into a plasticized polyvinyl chloride (PVC) matrix. The aim was to create composites that exhibit excellent reflective cooling performance in the solar waveband, specifically for use in building roofs. By increasing the content of BaSO4...