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In this article, the author considers market segmentation as a process of dividing the market into separate parts – segments that differ from each other with different sales opportunities of the manufacture’s products. The author demonstrates such segment of the consumer market as the market of cosmetic services. Principle scheme of segmentation of the cosmetic services market is shown. Criteria and...
In the years of independence Uzbekistan has diffused market oriented economy while consumer behavior and analyze consumer’s level of satisfaction has also altered positively on this way. Using a questionnaire survey and in-depth interviews with respondents’ the consumer behavior the study examines the product attribution. Hence, consumers consider important when choosing furniture for household use...
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