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article

What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany

Andrea Tabi, Stefanie Lena Hille, Rolf Wüstenhagen, A. Tabi, more

Ecological Economics > 2014 > 107 > Complete > 206-215

Consumers have the power to contribute to creating a more sustainable future by subscribing to green electricity tariffs. In order to reach consumers ‘beyond the eco-niche’, identifying the drivers that positively influence the adoption of green electricity is of fundamental importance. This paper examines various factors that help to explain the extent to which green electricity subscribers differ...

article

Food market segmentation based on consumer preferences using outranking multicriteria approaches

José Carlos Casas‐Rosal, Marina Segura, Concepción Maroto

International Transactions in Operational Research > 30 > 3 > 1537 - 1566

Market segmentation is a key concept in marketing that groups consumers by their needs, characteristics, or purchasing behavior. The objectives of this research are to develop outranking multicriteria models based on preference ranking organization method for enrichment evaluation (PROMETHEE) in order to segment food consumers and apply them to a survey of healthy and sustainable meat. The models...

article

Consumer perception of insects as food: Mexico as an example of the importance of studying socio‐economic and geographical differences for decision‐making in food development

Anayansi Escalante‐Aburto, Lucio Rodríguez‐Sifuentes, César Ozuna, Rosa María Mariscal‐Moreno, more

International Journal of Food Science & Technology > 57 > 10 > 6306 - 6316

Mexico is a multi‐diverse country where insect consumption has been associated with traditional practices. Nevertheless, there are no studies regarding differences in entomophagy within the country to get specific insights into consumers' perceptions. A total of 3125 Mexicans answered a national survey related to demographic indicators and aspects of edible insects. The χ² test was used (P < 0...

article

What can I do for you? Optimal market segmentation in service markets

Peter‐J. Jost, Anna Ressi

Production and Operations Management > 31 > 7 > 2838 - 2852

This paper considers price competition in a market where two firms sell a homogeneous service to a continuum of customers differing with respect to some exogenous characteristic. Our paper's novelty consists of explicitly acknowledging a distinctive property of many services in that firms incur customer‐specific service costs after the contract is signed. Hence, not only the customers' willingness‐to‐pay...

article

Unraveling preferences for religious ties in food transactions: A consumer perspective

Eline D'Haene, Juan Tur Cardona, Stijn Speelman, Koen Schoors, more

Agricultural Economics > 52 > 4 > 701 - 716

Food choices are key in communicating religious identities and marking religious boundaries. Whereas the literature has focused on religion's impact on food habits, the effect of religion on food market exchanges remains largely unexplored. Using the Ethiopian milk market as a case study, we conduct a series of innovative experimental choice tasks with urban dairy consumers to elicit their preferences...

article

Consumer value‐based edible insect market segmentation [edible insect market segmentation]

T.S. Legendre

Entomological Research > 51 > 1 > 55 - 61

Edible insect food products have been launched and in the market since 2011. Since then the number of companies that produce edible insect food product has increased greatly. However, the guidance of how these firms should effectively target which consumer market is unclear. The goal of this study is to provide information about the US consumer market that could potentially increase edible insect...

article

Travel costs, trade, and market segmentation: Evidence from China's high‐speed railway

Dongxiao Niu, Weizeng Sun, Siqi Zheng

Papers in Regional Science > 99 > 6 > 1799 - 1825

Using high‐speed railway construction as a natural experiment, this paper contributes to our understanding of how passenger‐oriented transportation infrastructure affects inter‐regional trade. The findings show that trade value increases and market segmentation decreases with high‐speed railway (HSR) expansion, indicating that movement of people fosters movement of freight. The heterogeneous analyses...

article

Segmenting Western Australian national park visitors by perceived benefits: A factor‐item mixed approach

Songshan (Sam) Huang, Joanna Pearce, Jun Wen, Ross K. Dowling, more

International Journal of Tourism Research > 22 > 6 > 814 - 824

National park visitors are a significant tourist market that demonstrates heterogeneous visitation behaviors. Segmentation studies employing relevant criterion variables with reference to visitor behavior variables prove to be an effective way to better understand this tourist market. Employing a factor‐item mixed segmentation approach, this study aims to segment Western Australian national park visitors...

article

Lojalność konsumentów wobec wybranych marek smartfonów

Marcin Krzaczek, Marek Reysowski

Ekonomia Międzynarodowa > 2020 > 31 > 185-204

Celem niniejszego artykułu jest ocenienie poziomu lojalności polskich użytkowników smartfonów wobec dwóch marek – Samsunga oraz Huawei. Artykuł zawiera przegląd głównych pojęć i zagadnień związanych z lojalnością nabywców, ze szczególnym uwzględnieniem mocno zarysowanego w literaturze przedmiotu podziału na lojalność behawioralną oraz lojalność emocjonalną. W zależności od powtarzalności zakupów oraz...

article

Dynamic pricing in a trade‐in program with replacement and new customers

Yongbo Xiao, Liming Wang, Jian Chen

Naval Research Logistics (NRL) > 67 > 5 > 334 - 352

Trade‐in programs have been widely adopted to enhance repeat purchase from replacement customers. Considering that a market consists of replacement and new segments, we study the joint and dynamic decisions on the selling price of new product (hereafter, “selling price”) and the trade‐in price involved in the program. By adopting a vertical product differentiation choice model, we investigate two...

article

Long‐term interest rates under negative interest rate policy: Analysis of Japanese government bond and swap markets

Takayasu Ito

Journal of Corporate Accounting & Finance > 31 > 1 > 12 - 17

Market segmentation is observed in the Japanese government bond (JGB) and swap markets of 2‐, 3‐, 4‐, 5‐, 7‐, and 10‐year maturities under negative interest rate policy regime. This also means that the arbitrage between the JGB and swap markets does not work in these maturities. After the Bank of Japan introduces a yield curve control policy under negative interest rate policy, market segmentation...

article

Segmentation of the electric scooter market in Poland

Jakub Kubiczek, Bartłomiej Hadasik

Econometrics. Ekonometria. Advances in Applied Data Analytics > 2020 > vol. 24, nr 4 > 50-65

The growing popularity of electric scooters has resulted in the dynamic development of this market on a global scale. Each potential customer has different preferences and therefore should be able to choose a scooter that meets their expectations. The study used a dataset comprising 42 scooters available on Polish market with their specifications. The aim of the study was to present the structure...

article

Market segmentation of wireless sensor system in network commodity selection

Fuxiang Liu

EURASIP Journal on Wireless Communications and Networking > 2019 > 2019 > 1 > 1-10

Online product recommendation and market segmentation are directly related to the consumer experience and the healthy development of the e-commerce market. In order to improve the selection of network products and the effect of market segmentation, this study introduced a wireless sensing system based on the recommendation of traditional network products and combined the operational conditions of...

article

Constructing Masculinity in Women’s Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior

Eric Filice, Elena Neiterman, Samantha B. Meyer

Qualitative Sociology Review > 2019 > 15 > 1 > 86-104

While gender-based differences in consumer behavior have been previously investigated within the context of gender-neutral or unisex retailers, men’s behavior in women’s retailers remains largely unexplored. Furthermore, most studies frame the retail environment as a passive platform through which essential gender differences yield setting-specific bifurcated behavior, and do not address the role...

article

The Impact of Quality Perception and Consumer Valuation Change on Manufacturer's Optimal Warranty, Pricing, and Market Coverage Strategies

Kunpeng Li, Lan Wang, Dilip Chhajed, Suman Mallik

Decision Sciences > 50 > 2 > 311 - 339

We consider a manufacturer who produces and sells a new product in a monopoly market. The new product quality is unobservable to consumers before purchase. Consumers make purchase decisions based on their perception of product quality. In addition, consumer valuation toward the product will be reduced if a product failure is experienced. We formulate a two‐period model to analyze the impact of consumer...

article

Market segmentation based on the environmentally responsible behaviors of community‐based tourists: Evidence from Taiwan's community‐based destinations

Tsung Hung Lee, Fen‐Hauh Jan

International Journal of Tourism Research > 21 > 3 > 400 - 411

This study attempts to identify the profiles of community‐based tourists based on their environmentally responsible behaviors (ERBs) and discusses marketing and managerial strategies for sustainable community‐based tourism (CBT). The findings reveal that tourists can be categorized into four segments based on their ERBs: low‐ERB tourists, high‐ERB tourists, civil action and sustainable tourists, and...

article

Enhancing scalability of peer-to-peer energy markets using adaptive segmentation method

Mohsen Khorasany, Yateendra Mishra, Behrouz Babaki, Gerard Ledwich

Journal of Modern Power Systems and Clean Energy > 2019 > 7 > 4 > 791-801

This paper proposes an adaptive segmentation method as a market clearing mechanism for peer-to-peer (P2P) energy trading scheme with large number of market players. In the proposed method, market players participate in the market by announcing their bids. In the first step, players are assigned to different segments based on their features, where the balanced k-means clustering method is implemented...

article

Coordination of a two‐echelon supply chain in presence of market segmentation, credit payment, and quantity discount policies

Ata Allah Taleizadeh, Naghmeh Rabiei, Mahsa Noori‐Daryan

International Transactions in Operational Research > 26 > 4 > 1576 - 1605

In today's competitive business markets, a revenue optimization method is always one of the most crucial issues ahead of commercial supply chains so that it is utilized by the managers to improve their profitability. On the other hand, enhancing coordination and collaboration between the chains’ members has taken a vital role in increasing their efficiency and profitability. Thus, managers tend to...

article

Consumers' heterogeneous preferences for corporate social responsibility in the food industry

Marco Lerro, Riccardo Vecchio, Francesco Caracciolo, Stefano Pascucci, more

Corporate Social Responsibility and Environmental Management > 25 > 6 > 1050 - 1061

This study reveals the consumer side of corporate social responsibility (CSR) in the food industry, exploring awareness, preferences and willingness to pay for CSR of a representative sample of Italian households. The results clearly indicate that Italian consumers reveal a high level of awareness within clear, though heterogeneous, preferences for CSR initiatives. Five consumers' groups were identified:...

article

Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

Demirhan Oğuzhan, Eskiler Ersin, Altunışık Remzi

Physical Culture and Sport. Studies and Research > 2018 > 79 > 1 > 24-33

INFONA - science communication portal

Search results

What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany

Food market segmentation based on consumer preferences using outranking multicriteria approaches

Consumer perception of insects as food: Mexico as an example of the importance of studying socio‐economic and geographical differences for decision‐making in food development

What can I do for you? Optimal market segmentation in service markets

Unraveling preferences for religious ties in food transactions: A consumer perspective

Consumer value‐based edible insect market segmentation [edible insect market segmentation]

Travel costs, trade, and market segmentation: Evidence from China's high‐speed railway

Segmenting Western Australian national park visitors by perceived benefits: A factor‐item mixed approach

Lojalność konsumentów wobec wybranych marek smartfonów

Dynamic pricing in a trade‐in program with replacement and new customers

Long‐term interest rates under negative interest rate policy: Analysis of Japanese government bond and swap markets

Segmentation of the electric scooter market in Poland

Market segmentation of wireless sensor system in network commodity selection

Constructing Masculinity in Women’s Retailers: An Analysis of the Effect of Gendered Market Segmentation on Consumer Behavior

The Impact of Quality Perception and Consumer Valuation Change on Manufacturer's Optimal Warranty, Pricing, and Market Coverage Strategies

Market segmentation based on the environmentally responsible behaviors of community‐based tourists: Evidence from Taiwan's community‐based destinations

Enhancing scalability of peer-to-peer energy markets using adaptive segmentation method

Coordination of a two‐echelon supply chain in presence of market segmentation, credit payment, and quantity discount policies

Consumers' heterogeneous preferences for corporate social responsibility in the food industry

Segmentation by Motivational Factors of Fantasy Football Consumers and Differences Among Segments

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